There we have used two version of counter style. one is without icon.
<div class="counter-item text-center mb-5 mb-lg-0" data-aos="fade-up" data-aos-delay="200">
<h3 class="mb-0"><span class="counter-stat ">125 </span>M </h3>
<p class="text-muted">User Worldwide</p>
</div>
Another one is with Icon
<div class="counter-item mb-5 mb-lg-0 " data-aos="fade-up" data-aos-delay="100">
<i class="ti-check text-white text-md float-left"></i>
<div class="pl-5 ml-2">
<h3 class="mt-2 mb-0 text-white">
<span class="counter-stat">1730</span></h3>
<p class="text-white-50 mb-0">Project Done</p>
</div>
</div>
You can add your content in both of the item as you want.